In recent years many of us can look back a decade or less when our lives were simplified with the help of app technology for mobile devices or cloud-based tools. There have been countless swings in the innovative technology that helps with time efficiency in both our personal and professional lives. However, in the professional aspect the argument could be made that the commercial and industrial sector of businesses might be lacking in tech savvy tools.
There are plenty of topics to look at when judging demand. Whether it be demand for fuel, freight, or drivers there are different signals to take into consideration. Traditionally for fuel it can be judged daily by taking a look at price spikes or drops. Then freight demand can be assessed seasonally or monthly by online load boards posted by brokerages.
A nationwide challenge that continues to affect the trucking industry is the driver shortage. The same questions continue to surface, where are the drivers? Are they all migrating to a different skill set/industry? Or is there simply just more demand than ever and not enough heads to put in the trucks?
Something that many may forget around this time of year is the impact of demand in the fuel industry. The increase in fuel usage can catch many off guard and unprepared when coordinating their fuel schedules. Beyond the increase in demand the winter always brings its own challenges such as inclement weather causing delays and closures.
Ever watch a sport where a backup player enters a game only to perform at a level much lower than those getting the frequent playing time? Is it because that player truly is a bench player who has less talent than the ones getting the reps? Or could it have something to do with the fact that they are being asked to perform without the proper skills, coaching, or training? Things such as lack of training, warm up periods, stretching, or enough game time experience could all play a part in why a backup player may under perform.