Within the last year, we have witnessed very tight truck capacity. Shippers have engaged the Spot Market to find scarce capacity at budget straining prices. The absence of transparency in the market, along with sourcing and pricing, also results in a lack of operational flexibility which leads new market opportunity service failure. With the technology we have in 2019, this attracts new market opportunity unlocking potential for real-time freight.
There are plenty of topics to look at when judging demand. Whether it be demand for fuel, freight, or drivers there are different signals to take into consideration. Traditionally for fuel it can be judged daily by taking a look at price spikes or drops. Then freight demand can be assessed seasonally or monthly by online load boards posted by brokerages.