Ways to Improve Driver Retention

By: Markee Bittner / August 27, 2018

According to the American Transportation Research Institute (ATRI), in 2016 truck driver turnover rates were the highest compared to most other occupations. There are many complications the transportation industry has to overcome when it comes to truck driver retention. The aging workforce and the long hours away from home are just two of the major obstacles companies are faced with when hiring and retaining truck drivers.     

The ATRI suggests incentivizing drivers for performance in the areas of safety, fuel economy and trip productivity in order to help with driver retention. They also propose to focus on improving drivers’ quality of life by identifying the best practices that improve work/life balance, healthy lifestyles and family relationships.

Other than the obvious, increasing salaries, here are some other strategies to improve driver retention in the trucking industry:

  1. Hire someone to concentrate on driver retention
  2. Put emphasis on creative recruitment strategies
  3. Truck driverOffer fuel cards for discounted fuel to owner operators
  4. Focus on driver health and wellness
  5. Implement a referral program for the drivers
  6. If possible, offer 401K, health and other benefits to the drivers
  7. Keep an open line of communication
  8. Employee satisfaction surveys


Little steps can always be made to improve truck driver retention. Companies can create a great team of truck drivers by listening to your drivers and always keeping an open line of communication.




Categories: driver

Markee Bittner

Written by

Markee Bittner

By working in an efficient and effective manner, I am able to provide the best service possible to my customers. Honesty and loyalty are two key qualities that my customers, prospects and colleagues value most.

Guttman Energy Daily Market Update Disclaimer – The information contained in this market update is derived from sources believed to be reliable; however this update could include technical inaccuracies or typographical errors and Guttman Energy does not guarantee the accuracy, completeness or reliability of this update. FURTHERMORE, THIS UPDATE IS PROVIDED "AS IS," WHERE IS, WITH ALL FAULTS AND WITHOUT ANY WARRANTY OR CONDITION OF ANY KIND, EXPRESS, IMPLIED OR STATUTORY. GUTTMAN ENERGY ALSO SPECIFICALLY DISCLAIMS ALL EXPRESS AND IMPLIED WARRANTIES. YOU USE THIS UPDATE AT YOUR SOLE RISK. This update and any view or comment expressed herein are provided for informational purposes only and should not be interpreted in any way as recommendation or inducement to buy or sell products, commodity futures or options contracts.


Subscribe to our blog

Price Feed

Stay up-to-date on current fuel prices and market trends with our NYMEX price feed (15 minute delay to the live market).

© 2018 Market data provided and hosted by Barchart Market Data Solutions. Fundamental company data provided by Morningstar and Zacks Investment Research. Information is provided 'as-is' and solely for informational purposes, not for trading purposes or advice, and is delayed. To see all exchange delays and terms of use please see disclaimer.


Contact Us