Within the last year, we have witnessed very tight truck capacity. Shippers have engaged the Spot Market to find scarce capacity at budget straining prices. The absence of transparency in the market, along with sourcing and pricing, also results in a lack of operational flexibility which leads new market opportunity service failure. With the technology we have in 2019, this attracts new market opportunity unlocking potential for real-time freight.
New big rig player, Nikola Motors, is looking to add their mark in the transportation industry. Nikola is a startup operation based in Arizona that is “all in” on Hydrogen powered semi-trucks. While the theory of Hydrogen powered transportation has proven to be enticing, the actuality has eluded engineers over the past 50 years. The largest hold back in the eyes of Nikola Motor, is that the tank sizes necessary for passenger vehicle operation has proven to be bulky and inefficient. Nikola Motors is thinking around the scenario. If you can’t condense the storage, increase the vehicle size.